Private Money Lenders for
California Real Estate

Private Money Lending & Loans for Residential & Commercial Real Estate

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Private Money Lending for California Real Estate

North Coast Financial is a direct California private money lender based in Southern California. Financing private money loans for residential real estate investors and property owners throughout California, North Coast Financial also funds commercial private money loans for a variety of commercial property types.

One of the most experienced private money lending companies in California with over 45 years of private money lending experience and over $1 billion in California private money mortgages funded, North Coast Financial allows real estate investors to capitalize on investment opportunities by providing fast, flexible and reliable private money loans.

Contact North Coast Financial now for a free consultation with a California private money lender.

What is a Private Money Loan?

A private money loan is a loan secured against real estate with the source of funds coming from a private investor as opposed to an institutional lender. Private money is a faster and easier way to obtain financing compared to traditional lenders. Private money loans require much less documentation and have a much faster application process. Private money loans can be approved and funded within 3-5 days while traditional lenders can take 45 days or longer. Private money bridge loans for primary residences (consumer purpose loans) take 2-2.5 weeks to fund due to the current federal regulations.

Private mortgage lenders are individuals or companies that lend their funds to property owners with a note and deed of trust secured against the borrower’s real estate. Private money lenders for real estate typically require a higher down payment (or existing equity) than traditional lenders and have a higher interest rate. Private money lending is typically intended to be used for short-term financing (1-3 years).

As Featured

5.0 Based on 72 Google reviews
  • I've worked with North Coast Financial several times on trust loans and bridge loans, and they've been great every time. Jeff Hensel and Don Hensel are both amazing to work with.
    Jeff is always very responsive and willing to look through different scenarios with me. They're quick, straightforward, and will let you know right away if they can help. Their turn times are also very fast, which makes a huge difference on these types of loans.
    Every client I've referred to them has been happy with the experience. They're dependable, trustworthy, easy to reach, and genuinely helpful. I highly recommend North Coast Financial.

    Katy Care July 2026
  • We had an excellent experience working with North Coast Financial, and especially with Jeff Hensel. Our situation involved a complicated trust loan, with a number of moving pieces and questions along the way. Jeff was consistently responsive, patient, and approachable. He took the time to explain the process clearly, answer our questions, and walk us through each step.
    What stood out most was his availability and calm professionalism. During what could have been a stressful and confusing process, Jeff helped make things understandable and manageable. We are grateful for his guidance and would gladly recommend North Coast Financial to others dealing with trust, estate, or specialized lending needs.

    Konstantin Kotopoulos July 2026
  • I normally don't leave reviews but the experience I just had dealing with Jeff was remarkable to say the least. The way business is supposed to be done. They funded and closed on an investment property I purchased in 7 days flat. No nonsense just got it done. I would highly recommend North Coast Financial and Jeff to anyone needing these type of services. Will be back very soon. Thank you Jeff.

    tom bolyard July 2026
  • Don at North Coast Financial is a phenomenal rock star at his trade! He took charge from day one, kept the entire process simple, and moved everything forward with speed and confidence. He never overwhelmed me or bombarded me with unnecessary details. He communicated clearly, only when it mattered, and always with total professionalism.
    He shoots from the hip in the best possible way! Direct, honest, and efficient. I trusted his credibility and workflow completely, and he delivered exactly what he promised. The entire experience was smooth, stress‑free, and genuinely impressive.
    Don made my dream home happen. I’ll absolutely work with him again and refer him to anyone who wants a lender who gets things done the right way. Thank you guys at NCF!

    Kim July 2026
  • Five-Star Review: Don Hensel Closed my $1.75M Loan in 5 Days!
    I am writing this to give my highest possible five-star recommendation to Don Hensel and the North Coast Financial team.
    I needed to close a $1.75 million loan purchase in just five days. After hearing my situation, Don stated he could make it happen and fund it in that timeframe—and he delivered exactly as promised.
    From our first conversation, Don proved to be an excellent listener who truly understood my unique needs. He was compassionate, helpful, and offered strategic suggestions that made all the difference. I provided him with the necessary information, and he along with his expert processing team handled the rest with remarkable efficiency and honesty.
    The level of professionalism was so high that my real estate agent, the seller’s agent, and several escrow officers all went out of their way to tell me how impressed they were with Don’s work. It is rare to find a lender who earns that kind of praise from every professional involved in a high-stakes transaction.
    If you are looking for a five-star private lender who combines deep expertise with genuine integrity and lightning speed, Don Hensel is the best in the business. Thank you to Don and his entire office for making this happen!
    Charles & Latonia

    Latonia Anderson April 2026
  • I had an excellent experience working with North Coast Financial, Inc. on a hard money loan for my mother’s trust. Jeff and Don Hensel were clear, responsive, and highly professional throughout the entire process. Documentation was handled quickly, communication was consistent, and—most importantly—funding was extremely fast. From start to finish, the process took approximately two weeks. I am very pleased with the experience and would confidently recommend them to anyone in need of hard money or trust-related loan services.

    Patrick Willette January 2026
  • I had a great experience working with North Coast Financial. Dan and Jeff were very responsive and made the loan process straightforward from start to finish. Jeff consistently followed up and kept me informed every step of the way through clear email communication, which I really appreciated. Everything has gone smoothly, and I only have positive things to say about the entire experience.

    Cecilia Escalon August 2025
  • I reached out to North Coast for a loan. Long story short, it turns out we didn’t need it. Jeff helped me sort through contradicting advice I was getting elsewhere, even though it meant we wouldn’t be using his services. I appreciated his knowledge and integrity and would gladly recommend North Coast to others

    Kevin Weinert June 2025
  • Jeff and Don were incredible professionals that helped me to save the home I've owned for 23 years. They found smart solutions to complex problems under tight time constraints. They are both trustworthy experts that guided me wisely in making difficult choices. If you have an opportunity to work with them, do it.

    CallMeDarcy May 2025

Why Choose North Coast Financial?

Recently Funded Private Money Loans by North Coast Financial

  • San Pedro Irrevocable Trust Loan

Recent Deal – San Pedro Irrevocable Trust Loan

San Pedro Irrevocable Trust Loan North Coast Financial provided a $405,000 irrevocable trust loan in San Pedro, California (Los Angeles). A trust beneficiary buyout loan was needed to borrow against trust-owned real estate and also prevent a property tax reassessment. The trust loan was made directly to the trust and secured by the real estate. The loan proceeds went directly to the trust's bank account and were [...]

  • Santa Barbara Owner Occupied Refinance

Recent Deal – Santa Barbara Owner Occupied Refinance

Santa Barbara Owner Occupied Refinance (Montecito) North Coast Financial provided a $285,000 loan amount for an owner occupied property in Santa Barbara, California (Montecito). The borrower purchased the property all-cash and used short-term borrowing from retirement accounts and other sources. These accounts needed to be paid back within a short period of time in order to prevent negative tax implications and penalties. The hard money loan allowed [...]

  • Daly City Irrevocable Trust Loan

Recent Deal – Daly City Irrevocable Trust Loan

Daly City Irrevocable Trust Loan North Coast Financial provided a $815,000 irrevocable trust loan in Daly City, California (San Mateo County). A beneficiary buyout loan was needed in order to equalize the distribution of the trust's assets among three beneficiaries. One beneficiary wanted to keep the property while the other two wanted their inheritance in cash. North Coast Financial made a loan directly to the irrevocable trust [...]

  • San Jose Bridge Loan

Recent Deal – San Jose Bridge Loan Refinance

San Jose Bridge Loan Refinance North Coast Financial provided a $900,000 bridge loan refinance against an owner occupied property in San Jose, California (Santa Clara County). The borrowers needed fast bridge financing against their current primary residence in order to purchase a new primary residence out of state with an all-cash offer. The loan to value was approximately 36%. The sale of the existing primary residence repaid [...]

  • Valley Center Purchase Loan

Recent Deal – Valley Center San Diego Purchase Loan

Valley Center San Diego Purchase Loan North Coast Financial provided a loan amount of $335,000 for an owner occupied purchase of a property in Valley Center, California (San Diego County). The borrowers had a large down payment and needed quick financing in order to close escrow on the purchase of a primary residence. The loan to value was approximately 30%. The borrower was able to refinance into [...]

Private Money Lenders for California Real Estate

Private Money Lenders in California

North Coast Financial provides private money loans in Southern California, Northern California and Central California. We fund throughout California and specialize in the areas of Los Angeles, San Diego, San Francisco Bay Area, Orange County, Riverside, San Bernardino, Ventura and Sacramento. Experienced private money lenders for real estate, North Coast Financial has the local real estate expertise and available capital to quickly fund private money loan requests throughout California. Call us for a quick quote with honest pricing and no surprise added junk fees.

Private Money Loans for Various Scenarios

Private money lenders are the go-to choice for experienced real estate investors in need of a quick and reliable source of funds to finance their residential and commercial real estate investments. North Coast Financial are private lenders for real estate projects including fix and flip loans, bridge loans, purchase loans, investment property loans, probate and estate loans, trust loans, cash out refinance loans , owner occupied private money loans, multifamily private money loans, private money 2nds, partnership buyout loans and other private money loans in California secured by real estate.

Private Money Brokers vs. Direct Private Money Lenders

Borrowers researching private money financing often come across two different kinds of companies: private money brokers and direct private money lenders. The two play different roles in a loan, and knowing the difference helps you understand who actually controls the money, the terms, and the timeline.

What a Private Money Broker Does

A private money broker is an intermediary who connects a borrower with a source of private capital. Rather than lending their own funds, a broker takes a borrower’s scenario, identifies lenders or private investors who might fund it, and arranges the transaction between the two sides. Brokers can be useful when a loan is unusual, difficult for most lenders to fund or when a borrower does not know which lenders handle their type of property or situation, An experienced broker often knows where a particular deal is likely to get funded.

Because a broker does not control the funds, the loan’s final terms, approval, and funding still depend on whichever lender or investor ultimately provides the loan. A broker may also charge a fee for arranging the loan, which is worth clarifying in writing at the outset so the total cost of the financing is clear.

How Borrowing From a Direct Lender Speeds Up Funding

A direct private money lender (such as North Coast Financial) uses its own funding source to make loans, so the same company that approves the loan is the one providing the money. This removes a layer from the transaction. When the decision-maker and the funding source are the same party, there is no need to shop the file to an outside lender after approval, which is one of the main reasons direct lenders can often move faster.

Speed matters in private money lending because these loans are frequently used for time-sensitive purposes such as a purchase with a firm closing date or a situation that needs to be resolved quickly. Working directly with the party that holds the funds also means clearer answers on what can be approved, since the borrower is speaking with the actual lender rather than a middleman relaying questions back and forth.

How to Find a Private Money Lender for Real Estate

Finding the right private money lender can take more than a single search. Because private lenders vary widely in the property types, locations, and loan scenarios they fund, part of the task is finding lenders who can fund the specific loan scenario. It is also necessary to confirm that a given lender is credible and reliable.

What to Look for in a Private Money Lender

Start by matching a lender to your specific situation. A private money lender that focuses on the property type, location, and loan purpose you need is more likely to fund your deal and to price it fairly. A lender active in California real estate, for example, will understand local property values and timelines in a way an out of statement lender may not.

Beyond fit, look at track record, reputation  and transparency. A lender that has funded many loans and can speak clearly about its terms, rates, points, and typical timelines is easier to work with than one that is vague about cost. It is also reasonable to confirm that a California lender or broker holds the appropriate real estate or lending license, and to look for references, reviews, or examples of past transactions that resemble yours.

Questions to Ask Before You Borrow

A short list of direct questions can quickly tell you whether a lender is the right match. Useful ones include:

  • What loan-to-value ratio will you lend up to on this type of property?
  • What is the interest rate, and how many points do you charge?
  • What third-party fees should I expect and can you itemize them?
  • How quickly can you realistically fund? Is there a prepayment penalty if I pay the loan off early?

It is equally important to ask about the lender itself. Confirm whether the company lends its own funds or brokers the loan to an outside source, since that affects speed and who makes the final decision. Ask how long the lender has been making these loans and whether it has funded similar scenarios before. Clear, specific answers are a good sign; evasive answers or pressure to move quickly without documentation are reasons to be cautious.

Private Investor Loans for Real Estate

Private money loans are sometimes referred to as private investor loans. It is real estate financing funded by a private individual or group rather than a bank. These loans are one of the main sources of private money in the market, and they give borrowers an alternative when a conventional lender cannot or will not fund a deal.

How Private Investors Fund Real Estate Loans

Private investors provide capital that is secured by real estate. In practice, an investor lends money to a borrower and records a deed of trust on the property as collateral, along with a promissory note setting the interest rate and repayment terms. Because the loan is backed by the property itself, investors focus heavily on the value and equity of the real estate and on the borrower’s plan to repay. There is less scrutiny on income and credit the way a bank does. But the borrower must have a reasonable exit strategy.

Investors are often willing to fund loans that fall outside conventional guidelines, such as short-term loans, unusual properties, or borrowers who need to close quickly. In return for taking on that flexibility and the shorter timeline, private investor loans generally carry higher interest rates and upfront points than a conventional mortgage. Some borrowers work with a single investor, while others are funded through a lender or fund that pools capital from multiple investors and manages the loans on their behalf.

Private Money Lenders Interest Rates

Private money lender interest rates are higher than interest rates available from long-term conventional lenders. Private lender interest rates are higher as the loans are for short-term use (1-3 years) and may be considered higher risk. Private money lending rates will fluctuate based on the loan to value, the type of the loan being requested and the overall perceived risk involved.

Private Lending Rates Today (2024)

Private lending rates today are higher than the lows seen in 2020-2022. While traditional interest rates have tripled for some lending products, private lending interest rates have only increased marginally. Private money lending rates today are currently in the range of 9.5-12% for a 1st position loan. 2nd position loan interest rates range from 12-14%.

Private Money Lending Rates for California

Private money lending rates in California are typically lower than private money interest rates found in other states. This is because there are many private money lenders in California and the increased competition results in lower interest rates. California is also typically considered a relatively strong real estate market which can reduce the perceived risk of funding loans in the state.

What is a Private Money Mortgage?

A private money mortgage (private money loan) is similar to a conventional home mortgage most people are familiar with. A loan is provided to a borrower with residential real estate serving as the collateral for the loan. The main difference is that with private money mortgages the source of funds is from private investors (private money lenders) as opposed to banks and credit unions.

Private money lenders for real estate are less concerned with credit scores and income history. They primarily focus on the value of the property as well as the amount of equity the borrower has in this property. The focus on value and equity provides a great deal of flexibility that allows for private money lenders to approve and fund loans very quickly. The fast approvals and funding is the main reason real estate investors utilize the services of private money lenders for their residential real estate financing.

Private money lenders typically require a down payment of at least 25%. This down payment requirement is often higher than what is required from banks and credit unions but the trade off is that private money lenders have far fewer requirements for loan approval. They are also able to overlook poor credit or other issues on a borrower’s record such as foreclosures, bankruptcies and short sales.

Private money lending is for short-term use only. Borrowers must have an exit strategy or two for the private money loan when they are applying for it. Terms of up to 3-4 years are generally available. Common exit strategies for private money loans include refinancing with a long-term conventional loan or selling the property.

Private money lending companies have higher interest rates than traditional 30-year bank loans. Private money lender interest rates can range from 8-12% depending on the lender, borrower, specific property and loan to value being requested. While the private money loan interest rates are higher compared to bank loans, the flexible lending criteria and quick funding is worth the added expense, especially for real estate investors looking to take advantage of a limited-time opportunity. Because private money mortgages are only available for shorter terms, the interest expense often isn’t significant over the course of the entire investment.

California private lenders typically change lower interest rates than private lenders in other states. There are many private money lenders in California and the increased competition pushes the interest rates down.

How to Obtain a Private Money Loan from North Coast Financial

Applying for a private money loan from North Coast Financial is quick and easy. The borrower simply needs to submit the private money loan application. Once North Coast Financial receives the application they will review and then notify the borrower whether or not their private money loan request has been approved. The approval process is often completed the same day the application is received.

Once approved, North Coast Financial can fund the loan in as few as 3-5 days for investment property. Owner occupied loans typically take 2.5 weeks due to the current federal regulations that all lenders must comply with.

Loan approval is primary based on the current value of the real estate being used as collateral and the borrower’s equity in the real estate. Current credit scores, bankruptcies, foreclosures, short sales, loan modifications and other issues on a private money borrower’s record are not major concerns for private money lenders as long as the borrower has a significant down payment or equity in the real estate.

Once the private money loan is approved and ready to be funded, North Coast Financial gets to work quickly and works closely with the borrower throughout the entire financing process. North Coast Financial prepares all of the necessary disclosures and loan documents and answers all questions along the way.

When escrow is ready for funds, North Coast Financial will have the funds wired to escrow so the deal can be closed.

Private Money Home Equity Loans

A private money home equity loan is a fast and convenient way for a homeowner to access funds by borrowing against the equity within their home. North Coast Financial is able to provide private money home equity loans for both business and consumer purpose. For consumer purpose private money loans, the homeowner will be required to prove their income as required by the current federal regulations. The homeowner will also need to remain below a debt to income ratio with the new private money loan.

Private Money vs. Hard Money

In the eyes of most lenders and borrowers, there is little to no difference between a private money loan and a hard money loan. In both cases, the source of the funds is a private investor outside of the conventional banking system and the loan is secured by residential or commercial real estate. Some may refer to “hard money lenders” as established companies that offer their lending services, while a private money lender may refer to an individual investor who is willing to loan their personal funds.

Regardless of the distinction between the similar sources of funds, the process of creating the loan is generally the same. In both cases the loan needs to have the required disclosures, documents and go through the necessary processes to ensure the loan is closed properly. A private money loan originated by an experienced and licensed mortgage broker will ensure everything is done legally so all of the involved parties to the loan are protected.

Contact North Coast Financial now for private money loans in Southern California, Northern California and Central California. We specialize in Los Angeles, San Diego, San Francisco Bay Area, Orange County, Newport Beach, Riverside, San Bernardino, Ventura and Sacramento.

North Coast Financial Private Money Loan Criteria

  • Private Money Loan Program

Loan Application Approval Timeline Same day approval available
Time to Fund Loan As few as 3-5 days if needed for investment property
Property Types Single family, multi-family, commercial, industrial
Loan Amounts $30,000 – $3 Million+
Loan Terms 6 months to 3 years+
Lien Position 1sts & 2nds
Loan to Value (LTV) 1sts – Up to 75% of current value  2nds – Up to 65% CLTV
Fees No appraisal fees (in most situations) and no hidden junk fees
Private Money Loan Interest Rates, Points Please contact us for information on current rates and points