California Hard Money Lenders

Direct Private Money Loans for California Real Estate

Hard Money Loan Request

We will contact you to review the loan scenario and provide a quote.


California Direct Hard Money Lenders

North Coast Financial is one of California’s most experienced direct hard money lenders with over 45 years of hard money lending experience and over $1 billion in hard money loans funded. We provide hard money loans in California for real estate investors and property owners through asset-based lending for various real estate projects and transactions including single-family residential, multi-family residential and commercial.

California real estate investors and homeowners rely on North Coast Financial for fast approvals and funding, competitive rates and fees, flexible lending criteria and excellent service. Hard money loans for investment property can be funded within 5 days. We provide both 1st and 2nd hard money loans and lend to numerous types of borrowers including individuals, entities (LLCs, partnerships, corporations), trusts and estates. Contact North Coast Financial now for a free consultation.

5.0 Based on 70 Google reviews
  • Five-Star Review: Don Hensel Closed my $1.75M Loan in 5 Days!
    I am writing this to give my highest possible five-star recommendation to Don Hensel and the North Coast Financial team.
    I needed to close a $1.75 million loan purchase in just five days. After hearing my situation, Don stated he could make it happen and fund it in that timeframe—and he delivered exactly as promised.
    From our first conversation, Don proved to be an excellent listener who truly understood my unique needs. He was compassionate, helpful, and offered strategic suggestions that made all the difference. I provided him with the necessary information, and he along with his expert processing team handled the rest with remarkable efficiency and honesty.
    The level of professionalism was so high that my real estate agent, the seller's agent, and several escrow officers all went out of their way to tell me how impressed they were with Don's work. It is rare to find a lender who earns that kind of praise from every professional involved in a high-stakes transaction.
    If you are looking for a five-star private lender who combines deep expertise with genuine integrity and lightning speed, Don Hensel is the best in the business. Thank you to Don and his entire office for making this happen!
    Charles & Latonia

    Latonia Anderson 3 months ago
  • I had an excellent experience working with North Coast Financial, Inc. on a hard money loan for my mother's trust. Jeff and Don Hensel were clear, responsive, and highly professional throughout the entire process. Documentation was handled quickly, communication was consistent, and—most importantly—funding was extremely fast. From start to finish, the process took approximately two weeks. I am very pleased with the experience and would confidently recommend them to anyone in need of hard money or trust-related loan services.

    Patrick Willette 6 months ago
  • I had a great experience working with North Coast Financial. Dan and Jeff were very responsive and made the loan process straightforward from start to finish. Jeff consistently followed up and kept me informed every step of the way through clear email communication, which I really appreciated. Everything has gone smoothly, and I only have positive things to say about the entire experience.

    Cecilia Escalon 11 months ago
  • Working with Jeff and Don Hensel at North Coast Financial was straightforward and simple. I needed a loan to pay off a lien against my estate, but as the executor of the estate, no one would give me a loan until I had title in my name. I almost lost my inheritance. I am forever grateful for the loan I was provided by North Coast Financial that helped me save my families home. Their entire team worked quickly and seamlessly to get me the funds I needed. From beginning to end, the process took less than 2 weeks from me submitting my paperwork to getting the funds in my bank. I did have all documents needed which helped the speed of everything, but they worked efficiently and as quickly as I was able to get them what they needed. Thank you to the entire team who made this possible for me, I highly recommend working with North Coast Financial, Inc.

    Akala Lemus a year ago
  • Don and his team are a pleasure to work with! Very professional. Extremely experienced and knowledgeable. Always available and they always take the time to answer any and all questions. Never any surprises, they always deliver exactly what they said they would do. And they never miss a deadline. North Coast Financial is an outstanding team and I'd strongly recommend them to anyone who could use their services!

    Martha McCaine a year ago
  • We were struggling with a lender that would not offer us any terms for repayment. We contacted Don at North Coast Financial and he was able to move quickly to resolve our situation by arranging a Hard Money Loan that got us out of trouble. If only we'd known about North Coast Financial earlier!
    Everything about working with North Coast Financial was outstanding. They were prompt in responding to any questions and they were great and keep us up to date with the process.
    North Coast Financial is professional, reliable and has an excellent rating from other customers. Highly recommended!

    Ken Nicholson 2 years ago
  • Jeff and Don were incredible professionals that helped me to save the home I've owned for 23 years. They found smart solutions to complex problems under tight time constraints. They are both trustworthy experts that guided me wisely in making difficult choices. If you have an opportunity to work with them, do it.

    CallMeDarcy a year ago
  • Don Hensel and the team at North Coast Financial are outstanding. Our financing included jumbo loans on both the new home we were buying and on our existing home, and the time line to close was very short. Don and the North Coast Financial team performed flawlessly throughout the entire process. At every stage, they never missed a beat, they always moved impressively quickly, and they always delivered exactly what they said they'd deliver, with never any surprises. They were especially helpful in always being available and reachable and always taking as much time as needed to answer all of our questions, and the final loan terms and funding were exactly as they indicated up front. Don and his team are very professional, they are extremely experienced and skillful, and they are a pleasure to work with. Thank you Don and team at North Coast Financial!

    John Jinishian 2 years ago
  • I reached out to North Coast for a loan. Long story short, it turns out we didn't need it. Jeff helped me sort through contradicting advice I was getting elsewhere, even though it meant we wouldn't be using his services. I appreciated his knowledge and integrity and would gladly recommend North Coast to others

    Kevin Weinert a year ago
  • I am so incredibly grateful for Jeff, Don, and North Coast Financial! After having not lived in the US for several years, it came as a surprise to my husband and I that our perfect credit had completely vanished and our previously pre-approved standard mortgage could not be funded. With an accepted offer already in hand on our dream property, we scrambled to find a hard money lender who could buy us some time while we organized A-lender funding. Jeff was able to have our application approved within 24 hours and we were successfully able to remove subjects within 48 hours, and close on the property in less than 10 days. Throughout the whole process, both Jeff and Don were exceptionally easy to work with, open, HONEST, responsive, professional, timely, efficient, and just an overall DREAM to do business with. I would 100% use their services again and highly recommend them to anyone. In fact, in such a hot sellers market, I would even use their services just to make my real estate offer more desirable to seller since it would allow us to close on a property within days, rather than within months (with a regular lender). Thank God for North Coast Financial! I wish this company decades of success!

    N W 4 years ago
  • I have worked with Don and Jeff Hensel of North Coast Financial for two extremely time sensitive and delicate bridge loans that required accuracy and timely follow-up. Both Jeff and Don were wonderful to work with: they were very professional, prompt, informative, and patient. They also followed up at appropriate intervals of time, and were there when needed. In both cases, they answered all questions related to the process and worked with other parties with professionalism and aplomb. Each process went very smoothly as well. I never had a problem reaching them when needed, and the success of the relationship was critically important and achieved. They were the least of my concerns, a true testament to my 5 star recommendation. Thank you Jeff and Don for helping my family to achieve important goals.

    Simone Bosco Edited 4 years ago
  • I was in need of a loan (2nd place) on my home to purchase some heavy equipment for my husband's new business. I was researching various companies and reviews and ended up sending an inquiry to North Coast Financial. North Coast Financial exceeded my expectations. From the very first inquiry, Jeff responded in such a timely manner; answering all of my questions and concerns. He was honest and explained everything to me throughout the entire process. He also gave me a few options before determining if their loan was my best option. His father, Don, also joined in to process some of the paperwork. I cannot believe how quickly the money funded from start to finish. This company and all of the people working with them were very professional and efficient. I would highly recommend Jeff, his father Don and their team at North Coast Financial.

    stacy faris 5 years ago
  • North Coast Financial was excellent to work with from the very beginning. Jeff answered my initial email immediately and even followed up to ask if I had any more questions. After deciding to use North Coast, Jeff processed the initial documents in a very timely manner and then I worked with Don to finish up the loan process. VERY FAST and very PROFESSIONAL team. Thank you Jeff and Don! I would highly recommend you to anyone.

    Andrea Ohmura 5 years ago
  • Jeff and Don were beyond amazing with helping my husband obtain a loan during our probate period. They were fast and communication was excellent every step of the way. I definitely recommend and will use them again

    Kyeshia Guerrero 2 years ago
  • Love Jeff and all the gang at North Coast Financial. They did a loan for over $750,000 and we closed in less than 12 days. Unbelievably quick and sharp guys here. The interest rate was very fair as it was a hard loan.
    Truthfully never heard of hard-money lenders until we got dinged by our very own banks at Chase and Wells Fargo! Since 2008, the requirements to get a simple loan or refinance is very complex and hard, but hard lenders are good because they're more concerned about the property.
    Our rating for North Coast Financial is a solid 10/10. We need more honest, smart, fast, and nimble companies in America. Thank you guys again!

    Truth Hurts 4 years ago
  • I had a wonderful experience with North Coast Financial. From the very beginning, they were willing to bend over backwards to support me through the process and willing to answer all my questions, which were a lot. I worked with Jeff and Don and they were both incredibly friendly, responsive, supportive, but above all else, they were extremely knowledgeable. Thank you for a great experience!

    Lori Cantando 5 years ago
  • North Coast is an excellent lending company that was great to work with. Jeff and Don clearly communicated with me and my family about the nature of the Prop 58 Loan we needed to ensure success of our property transfer. The funds were delivered as quickly as promised. Thank you NCF!

    Robin Bishop Babka 5 years ago
  • I am extremely impressed with North Coast Financial. I went through the process of setting up a loan and was about to have the loan funded, but had a last minute change in circumstances resulting in me cancelling this loan. I felt bad about having to cancel this loan after all the hard work completed by North Coast Financial without a single dollar out of my pocket. When I notified them of the cancellation, they were very pleasant and understanding about the situation. I ultimately did need the loan about 1 month later and the process was very smooth.

    Vincent Hassel 6 years ago

North Coast Financial – Our Professionalism Sets Us Apart

Experienced California Hard Money Lenders

North Coast Financial are California direct hard money lenders (private money lenders) whose owner/broker has funded over $1 billion in California hard money loans since 1981. We fund a variety of hard money loans including bridge loans, probate and estate loans, trust loans, investment and rental property loans, cash out and refinance loans, fix and flip / rehab loans, owner occupied hard money loans, commercial hard money loans, divorce buyout loans, partnership buyout loans and various other hard money loans secured by California real estate.

North Coast Financial is based in San Diego, California and provides fast hard money loans in Southern California, Northern California and Central California. We lend throughout the state of California and specialize in the areas of San Diego, Los Angeles, San Francisco Bay Area, Orange County, Riverside, Ventura and Sacramento.

North Coast Financial has many repeat real estate investors who continue to come back for hard money loans. Our multiple, repeat, satisfied customers (North Coast Financial reviews) exhibit we are a professional and honest source for direct hard money loans and one of the best and most reputable California hard money lenders.

As Featured

Recently Funded Hard Money Loans

North Coast Financial – For all your Direct Hard Money Lending Needs

Fast Hard Money Loans – Flexible Funding for Real Estate Investments & Transactions

As a direct hard money lender, North Coast Financial has multiple sources of capital to fund your hard money loan request. Private money sources allow for faster and more flexible funding options than traditional means of capital such as banks, credit unions and other institutional lenders. North Coast Financial is an asset-based hard money lender and primarily focuses on the value of the real estate being used as collateral and the down payment or equity of the borrower.

North Coast Financial can approve and fund a hard money loan for investment property within 5 days. A similar loan from a institutional lender can take 30-45 days or more. Owner occupied hard money loans are subject to the current federal regulations which push the funding timeline to a minimum of 2 weeks in most situations.

We provide private, short-term California direct hard money loans for real estate investors for various real estate transactions such as fix and flip/rehab loans, trustee sale refinances, distressed property loans (REO loans, short sale loans, foreclosure loans), hard money business loans, real estate auctions that allow financing, private party transactions, probate, estate and trust loans, residential construction loans, cash out and refinance loans, subprime loans, reverse mortgage refinance loans, bridge loans and other hard money loans with California real estate as collateral.

North Coast Financial are primarily residential hard money lenders, but also fund commercial hard money loans. Hard money loan amounts available from North Coast Financial range from $20,000 on the low end to jumbo hard money mortgage loans in the millions of dollars. North Coast Financial is one of the few residential hard money mortgage lenders in California able to consider lending on owner occupied hard money loans (both consumer hard money loans and business purpose hard money loans). Hard money 2nd mortgages and trust deeds are also available in situations where the property owner has significant equity.

California Hard Money Loans for Real Estate Investors & Property Owners

North Coast Financial provides direct hard money loans for real estate investors throughout Southern California, Central California and Northern California. We specialize in San Diego County including La Jolla, Del Mar, Carmel Valley, Solana Beach, Encinitas, Pacific Beach, Mission Beach, Ocean Beach, Point Loma, Mission Valley, Downtown San Diego, Chula Vista, National City, Imperial Beach, El Cajon, La Mesa, Lakeside, Lemon Grove, Santee, Alpine, Oceanside, Carlsbad, Vista, San Marcos, Escondido, Rancho Bernardo, Rancho Santa Fe, Rancho Penasquitos, Miramar, Mira Mesa, Clairemont, University City, Kearny Mesa, Sorrento Valley, City Heights, Hillcrest and Julian.

We provide hard money loans secured by real estate in the counties of Los AngelesOrange County, Riverside, San Bernardino, Ventura, Imperial, San Francisco and the Bay Area and Sacramento as well as many other areas and counties in the State of California. Choose to work with North Coast Financial, one of the best hard money lenders in California.

Why Real Estate Investors Use Hard Money Lenders

Conventional lenders such as banks and credit unions can have a bad reputation for promising to fund a loan for a borrower and then back out during escrow. This usually happens once the conventional lender stumbles across some small detail they weren’t previously aware of. This leaves the real estate investor in a very difficult position as they do not have enough time to get approved for a new conventional loan. This is a perfect situation to utilize the services of a top-rated hard money lender like North Coast Financial who can approve and fund hard money real estate loans within a week. If necessary, North Coast Financial can fund a loan within 3 days and save a deal from falling out of escrow. Short-term hard money loans are the professional real estate investor’s choice when in need of funds.

Foreclosures, short sales, bad credit and bankruptcies are immediate red flags that will prevent a real estate investor from obtaining financing from a conventional lender. Regardless of the situation that caused these problems, banks will not lend to borrowers with these types of issues on their record for a specified amount of time. Hard money mortgage lenders can fund bad credit borrowers under the right circumstances. Asset-based hard money lenders in California list the property value and the amount of down payment (or equity) from the real estate investor as the most important factors when considering a loan scenario.

Banks do not like lending to entities. They want an individual who will be personally responsible for paying off the loan. Because of this it can be very difficult to obtain financing from a conventional lender if the investor plans to take title in an entity. For many investors this drawback prevents them from taking advantage of certain tax and asset protection strategies. With private money lenders, taking title in an entity is not a problem.

Conventional lenders don’t like dealing with self-employed borrowers. They prefer to work with a borrower who collects a regular paycheck from a corporation. They also want to see that the borrower has a stable employment history and has been in their current position for at least 2 years. Full-time real estate investors are generally self-employed and don’t have a regular paychecks. Residential hard money lenders are able to fund owner occupied hard money loans for individuals who are self-employed or don’t currently have 2 years of employment history. Once the individual has 2 years of employment history they may be able to refinance out of the owner occupied residential hard money loan into a conventional loan.

When applying for a conventional loan there is a lot of filling out paperwork and waiting. Hard money real estate lenders generally have a short, standard loan application. Once completed and returned, the approval process can be done same day. Compare this to a bank’s application process which can take up to 30-45 days to receive a loan decision. Hard money mortgage lenders are the clear choice for real estate investors who need quick approval and funding.

Most banks limit the amount of loans per investor to 4. This is an arbitrary number that many banks abide by. It could be an otherwise very good loan for the bank in every other respect, but the bank will still resist approving the fifth loan. Hard money direct lenders are not concerned with how many investment property loans a borrower has, they are only concerned with helping the borrower achieve their investment goals.

Real estate investors who purchase real estate to fix and flip will come across residential properties with issues that will result in them being considered uninhabitable. This can be caused by issues with basic systems such as plumbing, electrical or structural problems. Uninhabitable residential properties will not qualify for a conventional bank mortgage, but the real estate investor would be able to obtain a hard money loan. Once the investor acquires the real estate with a hard money loan they will be able to rehab the property, make it habitable and then refinance to a conventional mortgage or sell the property for a profit.

Using leverage is an important part of real estate investing. Pulling equity from one property in order to purchase another property is a common strategy for many real estate investors. Direct hard money loans allow investors to do cash out refinances very quickly, allowing the investor to capitalize on a new real estate opportunity.

Banks and other institutional lenders typically have rigid lending criteria which results in many borrowers having their loan requests denied. Income history and credit are generally the main criteria the banks focus on. Issues such as bad credit, and recent foreclosures, bankruptcies, loan modifications or short sales can be red flags to a bank. California hard money lenders are able to overlook issues on a borrower’s record as long as the borrower has a significant down payment and sufficient income to make the monthly loan payments and other real estate holding costs such as taxes, insurance and maintenance.

Banks often are not able to lend to entities such as estates and trusts. California hard money lenders with experience lending to these types of entities are able to make the loan directly to the entity and then have an individual assume the loan or provide a personal guarantee.

Filling out a mountain of paperwork and providing countless documents are often common prerequisites for obtaining a real estate loan from a bank. Because California hard money lenders are primarily asset-based, they focus on the value of the property and the borrower’s equity (down payment) in the property. This allows for quick loan approvals and funding. Hard money lender applications are far more concise and the documentation required for the loan is substantially less.

When a real estate investor needs funds for the purchase of an investment property, the first thought might be to borrow money from family and friends. Adding a business relationship to an existing family or friend relationship can cause friction and hard feelings for many years to come if the results of the real estate venture are not as expected. It should be pointed out that family and friends are not exempt from the increasingly regulated lending industry.

Using an experienced and qualified direct hard money lender for a loan will exempt that loan from usury laws. This is much safer than trying to guess what documents and disclosures are required by state and federal laws. Even if someone wants to use a family member or friend as a lender, the services of a licensed hard money broker should be utilized to avoid numerous legal problems.

When considering the alternatives for funding a real estate purchase, buyers may consider turning to a financial partner. While a partnership may work out well for the buyer, there are many pitfalls that can creep into any partnership, not to mention that the buyer may be giving up some decision making control. In addition, it is not uncommon for a financial partner to require payment of up to 50% of the profits when the real estate is sold. A better course of action usually would be to obtain financing from an experienced hard money direct lender and to retain 100% of the profits from the sale of the investment property.

The terms private money lenders (private mortgage lenders) and hard money lenders are essentially synonymous as they both provide real estate investors and property owners with private money loans that are secured by real estate. With private money lenders, the source of the funds are private investors as opposed to institutional lenders such as banks or credit unions.

Private money lenders may commonly refer to individual investors who invest their personal capital in trust deeds (loans against real estate). Hard money lenders are frequently thought of as lending firms who find borrowers in need of a private money loan, draft all the disclosures and documents and then fund the hard money mortgage. Regardless of the terminology used to describe the lender, the end result is the same. The private money lender may only lend to business colleagues, friends and family while the hard money lender will be open to lending to any borrower that meets their lending requirements. Hard money lenders often also consider themselves private money lenders and use the two terms interchangeably.