California Hard Money Lenders

Direct Private Money Loans for California Real Estate

Hard Money Loan Request

We will contact you to review the loan scenario and provide a quote.

5.0 49 reviews

California Direct Hard Money Lenders

North Coast Financial is one of California’s most experienced direct hard money lenders with over 40 years of hard money lending experience. We provide hard money loans in California for real estate investors and property owners through asset-based lending for various real estate projects and transactions including single-family residential, multi-family residential and commercial.

California real estate investors and homeowners rely on North Coast Financial for fast approvals and funding, competitive rates and fees, flexible lending criteria and excellent service. Hard money loans for investment property can be funded within 5 days. We provide both 1st and 2nd hard money loans and lend to numerous types of borrowers including individuals, entities (LLCs, partnerships, corporations), trusts and estates. Contact North Coast Financial now for a free consultation.

North Coast Financial – Our Professionalism Sets Us Apart

Experienced California Hard Money Lenders

North Coast Financial are California direct hard money lenders (private money lenders) whose owner/broker has funded over $800,000,000 in California hard money loans since 1981. We fund a variety of hard money loans including bridge loans, probate and estate loans, Prop 58 loans, trust loans, investment and rental property loans, cash out and refinance loans, fix and flip / rehab loans, owner occupied hard money loans, commercial hard money loans and various other hard money loans secured by California real estate.

North Coast Financial is based in San Diego, California and provides fast hard money loans in Southern California, Northern California and Central California. We lend throughout the state of California and specialize in the areas of San Diego, Los Angeles, San Francisco Bay Area, Orange County, Riverside, Ventura and Sacramento.

North Coast Financial has many repeat real estate investors who continue to come back for hard money loans. Our multiple, repeat, satisfied customers (North Coast Financial reviews) exhibit we are a professional and honest source for direct hard money loans and one of the best and most reputable California hard money lenders.

As Featured

Recently Funded Hard Money Loans

What Clients are Saying about North Coast Financial

Thank you North Coast Financial! I can’t say enough about the great care and service provided by Don Hensel. Don really looked out for us and guided us in the right direction. Even though I wanted to be aggressive he looked out for my best interest and future. I made numerous calls to Don over the years about everything and anything and he was always there to help!

Great customer service is what I value most and Don Hensel exceeded my expectations!

Margarita Delarosa

Being in real estate for 19 years, I have heard just about every excuse when a deal falls apart. Imagine a lender doing what they tell you, when you first call them. Well stop dreaming and stop searching, North Coast Financial makes obtaining financing Fast (5 days!),… Simple (minimal docs required),… and Efficient (15 docs to sign). They clearly explained the entire process from start to finish. North Coast is a pleasure to work with and I highly recommend them.

Frank H - Real Estate Zealot

Recently worked with Don and Jeff, and I was extremely happy with the loan terms they were able to secure for me, their speed of loan closure (less than 10 days) and their service. I would not hesitate referring them to my friends and family.

Vishal AgarwalVishal Agarwal

What a professional on the highest level Don Hensel is! I’ve never seen a lender accomplish a loan in such a short time frame, however Don pulled it off, and he did it in the most careful accommodating way. I am truly blessed to have met this man, and I highly recommend him to anyone needing a lender they can trust and who will get it done. Thank you Don for taking care of us!

Julie Sewall

Highly recommend North Coast Financial. Don is a true professional, thorough and expeditious. He made our experience awesome.

Penni Mohr

Don Hensel was absolutely awesome to deal with. He made the whole process of getting an estate loan on a property in probate simple and easy. Now I can have the repairs and upgrades done to get it ready to sell.


Jim MillerJim Miller
I have been very impressed with the ease of transaction, the promptness of obtaining our pre-approval letter and loan, and the level of detail explaining the loan and loan process. Our agent even commented “that was the smoothest and quickest loan transaction I have seen in a long time”. Professional staff, same day responsiveness and excellent service. Highly recommended.
Sherry BrownSherry Brown

Helped with title name problems, beat out 3 other offers. Will use again.

No B.S. fees! Just straight points, interest, escrow, title. No admin, doc, inspection, walk my dog etc fees!!!

Cory Miholich
I have been working with North Coast Financial for many years. Their professionalism in my book is a “5 star rating”. They handled all of my clients in the utmost professional manner and funded and closed all of my clients’ loans in a timely manner. Not only have they accomomdated my clients during the processing and closing of our loans, another great feature they bring to the table is they are always accessible to answer any questions my clients have during the term of their loan. It’s always a pleasure to work with their team and knowing my clients are in great hands.
Toni FulcinitiToni Fulciniti

North Coast Financial – For all your Direct Hard Money Lending Needs

Fast Hard Money Loans – Flexible Funding for Real Estate Investments & Transactions

As a direct hard money lender, North Coast Financial has multiple sources of capital to fund your hard money loan request. Private money sources allow for faster and more flexible funding options than traditional means of capital such as banks, credit unions and other institutional lenders. North Coast Financial is an asset-based hard money lender and primarily focuses on the value of the real estate being used as collateral and the down payment or equity of the borrower.

North Coast Financial can approve and fund a hard money loan for investment property within 5 days. A similar loan from a institutional lender can take 30-45 days or more. Owner occupied hard money loans are subject to the current federal regulations which push the funding timeline to a minimum of 2 weeks in most situations.

We provide private, short-term California direct hard money loans for real estate investors for various real estate transactions such as fix and flip/rehab loans, trustee sale refinances, distressed property loans (REO loans, short sale loans, foreclosure loans), hard money business loans, real estate auctions that allow financing, private party transactions, probate, estate and trust loans, residential construction loans, cash out and refinance loans, subprime loans, reverse mortgage refinance loans, bridge loans and other hard money loans with California real estate as collateral.

North Coast Financial are primarily residential hard money lenders, but also fund commercial hard money loans. Hard money loan amounts available from North Coast Financial range from $20,000 on the low end to jumbo hard money mortgage loans in the millions of dollars. North Coast Financial is one of the few residential hard money mortgage lenders in California able to consider lending on owner occupied hard money loans (both consumer hard money loans and business purpose hard money loans). Hard money 2nd mortgages and trust deeds are also available in situations where the property owner has significant equity.

California Hard Money Loans for Real Estate Investors & Property Owners

North Coast Financial provides direct hard money loans for real estate investors throughout Southern California, Central California and Northern California. We specialize in San Diego County including La Jolla, Del Mar, Carmel Valley, Solana Beach, Encinitas, Pacific Beach, Mission Beach, Ocean Beach, Point Loma, Mission Valley, Downtown San Diego, Chula Vista, National City, Imperial Beach, El Cajon, La Mesa, Lakeside, Lemon Grove, Santee, Alpine, Oceanside, Carlsbad, Vista, San Marcos, Escondido, Rancho Bernardo, Rancho Santa Fe, Rancho Penasquitos, Miramar, Mira Mesa, Clairemont, University City, Kearny Mesa, Sorrento Valley, City Heights, Hillcrest and Julian.

We provide hard money loans secured by real estate in the counties of Los AngelesOrange County, Riverside, San Bernardino, Ventura, Imperial, San Francisco and the Bay Area and Sacramento as well as many other areas and counties in the State of California. Choose to work with North Coast Financial, one of the best hard money lenders in California.

Why Real Estate Investors Use Hard Money Lenders

Conventional lenders such as banks and credit unions can have a bad reputation for promising to fund a loan for a borrower and then back out during escrow. This usually happens once the conventional lender stumbles across some small detail they weren’t previously aware of. This leaves the real estate investor in a very difficult position as they do not have enough time to get approved for a new conventional loan. This is a perfect situation to utilize the services of a top-rated hard money lender like North Coast Financial who can approve and fund hard money real estate loans within a week. If necessary, North Coast Financial can fund a loan within 3 days and save a deal from falling out of escrow. Short-term hard money loans are the professional real estate investor’s choice when in need of funds.

Foreclosures, short sales, bad credit and bankruptcies are immediate red flags that will prevent a real estate investor from obtaining financing from a conventional lender. Regardless of the situation that caused these problems, banks will not lend to borrowers with these types of issues on their record for a specified amount of time. Hard money mortgage lenders can fund bad credit borrowers under the right circumstances. Asset-based hard money lenders in California list the property value and the amount of down payment (or equity) from the real estate investor as the most important factors when considering a loan scenario.

Banks do not like lending to entities. They want an individual who will be personally responsible for paying off the loan. Because of this it can be very difficult to obtain financing from a conventional lender if the investor plans to take title in an entity. For many investors this drawback prevents them from taking advantage of certain tax and asset protection strategies. With private money lenders, taking title in an entity is not a problem.

Conventional lenders don’t like dealing with self-employed borrowers. They prefer to work with a borrower who collects a regular paycheck from a corporation. They also want to see that the borrower has a stable employment history and has been in their current position for at least 2 years. Full-time real estate investors are generally self-employed and don’t have a regular paychecks. Residential hard money lenders are able to fund owner occupied hard money loans for individuals who are self-employed or don’t currently have 2 years of employment history. Once the individual has 2 years of employment history they may be able to refinance out of the owner occupied residential hard money loan into a conventional loan.

When applying for a conventional loan there is a lot of filling out paperwork and waiting. Hard money real estate lenders generally have a short, standard loan application. Once completed and returned, the approval process can be done same day. Compare this to a bank’s application process which can take up to 30-45 days to receive a loan decision. Hard money mortgage lenders are the clear choice for real estate investors who need quick approval and funding.

Most banks limit the amount of loans per investor to 4. This is an arbitrary number that many banks abide by. It could be an otherwise very good loan for the bank in every other respect, but the bank will still resist approving the fifth loan. Hard money direct lenders are not concerned with how many investment property loans a borrower has, they are only concerned with helping the borrower achieve their investment goals.

Real estate investors who purchase real estate to fix and flip will come across residential properties with issues that will result in them being considered uninhabitable. This can be caused by issues with basic systems such as plumbing, electrical or structural problems. Uninhabitable residential properties will not qualify for a conventional bank mortgage, but the real estate investor would be able to obtain a hard money loan. Once the investor acquires the real estate with a hard money loan they will be able to rehab the property, make it habitable and then refinance to a conventional mortgage or sell the property for a profit.

Using leverage is an important part of real estate investing. Pulling equity from one property in order to purchase another property is a common strategy for many real estate investors. Direct hard money loans allow investors to do cash out refinances very quickly, allowing the investor to capitalize on a new real estate opportunity.

Banks and other institutional lenders typically have rigid lending criteria which results in many borrowers having their loan requests denied. Income history and credit are generally the main criteria the banks focus on. Issues such as bad credit, and recent foreclosures, bankruptcies, loan modifications or short sales can be red flags to a bank. California hard money lenders are able to overlook issues on a borrower’s record as long as the borrower has a significant down payment and sufficient income to make the monthly loan payments and other real estate holding costs such as taxes, insurance and maintenance.

Banks often are not able to lend to entities such as estates and trusts. California hard money lenders with experience lending to these types of entities are able to make the loan directly to the entity and then have an individual assume the loan or provide a personal guarantee.

Filling out a mountain of paperwork and providing countless documents are often common prerequisites for obtaining a real estate loan from a bank. Because California hard money lenders are primarily asset-based, they focus on the value of the property and the borrower’s equity (down payment) in the property. This allows for quick loan approvals and funding. Hard money lender applications are far more concise and the documentation required for the loan is substantially less.

When a real estate investor needs funds for the purchase of an investment property, the first thought might be to borrow money from family and friends. Adding a business relationship to an existing family or friend relationship can cause friction and hard feelings for many years to come if the results of the real estate venture are not as expected. It should be pointed out that family and friends are not exempt from the increasingly regulated lending industry.

Using an experienced and qualified direct hard money lender for a loan will exempt that loan from usury laws. This is much safer than trying to guess what documents and disclosures are required by state and federal laws. Even if someone wants to use a family member or friend as a lender, the services of a licensed hard money broker should be utilized to avoid numerous legal problems.

When considering the alternatives for funding a real estate purchase, buyers may consider turning to a financial partner. While a partnership may work out well for the buyer, there are many pitfalls that can creep into any partnership, not to mention that the buyer may be giving up some decision making control. In addition, it is not uncommon for a financial partner to require payment of up to 50% of the profits when the real estate is sold. A better course of action usually would be to obtain financing from an experienced hard money direct lender and to retain 100% of the profits from the sale of the investment property.

The terms private money lenders (private mortgage lenders) and hard money lenders are essentially synonymous as they both provide real estate investors and property owners with private money loans that are secured by real estate. With private money lenders, the source of the funds are private investors as opposed to institutional lenders such as banks or credit unions.

Private money lenders may commonly refer to individual investors who invest their personal capital in trust deeds (loans against real estate). Hard money lenders are frequently thought of as lending firms who find borrowers in need of a private money loan, draft all the disclosures and documents and then fund the hard money mortgage. Regardless of the terminology used to describe the lender, the end result is the same. The private money lender may only lend to business colleagues, friends and family while the hard money lender will be open to lending to any borrower that meets their lending requirements. Hard money lenders often also consider themselves private money lenders and use the two terms interchangeably.